Search Results
-
Open Courseware
Entrepreneurial Marketing
This online marketing course touches on the key concepts, methods, and strategic issues relevant to marketing start-ups.
https://academicearth.org/courses/entrepreneurial-marketing/ -
Open Courseware
Entrepreneurial Marketing
Chuck Eesley discusses entrepreneurial marketing, market positioning, and go-to market strategies.
http://www.youtube.com/watch?v=3TltbMyJ2xY -
Open Courseware
Entrepreneurial Sales and Marketing
Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels.
http://www.youtube.com/watch?v=x6-MJe-jnlA -
Open Courseware
Single Product, Single Focus
Rather than poising his entrepreneurial efforts as a single company offering a suite of products, InCube Labs CEO Mir Imran believes in segmenting each product into its own stand-alone venture. His reasoning? Cleaner R&D, a more potent investor magnet, and greater product development and marketing focus.
http://www.youtube.com/watch?v=LcNbC7axFuI -
Open Courseware
Facing Competition Through Innovation
Hoffman believes that an entrepreneurial venture faces competition by either innovating against no competitors or bad competitors. If they are up against aggressive smart competitors, they have to be really sure of what they are doing. He elaborates on this by giving an example of âFriendster’ losing its first mover advantage to âMySpace’ due to […]
http://www.youtube.com/watch?v=yjJCAzsZLAo