Change the Business Plan in Response to a Changing Environment

Lecture Description

Surromed had to change their business plan due to two reasons, says Ringold:

1) External climate

2) Lack of potential partner interest. All good startups will adapt the business plan in their life, he notes. For example, Surromed shifted to a product revenue generating model. They started to provide a service to make money which they could invest in their own discoveries. The company moved from generating equity capital to generating revenue.

Course Index

1. What is an Entrepreneur?
2. Importance of Passion
3. Being an Entrepreneur in Industry vs. Education: Team vs. Individual
4. Types of Company in Biotech
5. History: From Bayer to Affymax
6. Biotech: Collaboration vs. Competition in Developing Affymax
7. Pharmaceutical Companies: Challenges in Developing New Therapeutic Products
8. Funding Challenges in Today's Market
9. History of Maxygen
10. History of Surromed
11. Biggest Pharmaceutical Products in Industry Today
12. How to Operate in a Downturn Economy
13. When and How are Patents Important?
14. Change the Business Plan in Response to a Changing Environment