Creating an Effective Communication Infrastructure

Lecture Description

To reach out to customers, Dell describes how Dell, Inc. has created blog sites, an idea-generation forum called Idea Storm, and translations of its sites in Spanish. In this manner, the company has begun to build online communities, which has sparked enormous participation from customers, says Dell.

Course Index

1. The Origins of Dell, Inc.
2. The Culture and Dynamics of Dell, Inc. During the Early Years
3. Take Caution in Forming Close Friendships in a Company
4. Setting up the Initial Board of Directors for Dell, Inc.
5. Enhancing the Effectiveness of a Board of Directors
6. Overcoming Some of the Early Mistakes of Dell, Inc.
7. The Reasons Behind Dell, Inc. Going Public
8. Critical Changes to the Business Model of Dell, Inc.
9. Self-Disruption at Dell, Inc.
10. Starting a New Company in an Inefficient Industry
11. Implementing Processes in a Fast-Growing Company
12. Creating an Effective Communication Infrastructure
13. The Flawed Model of the Early Computer Industry
14. Revolutionizing the PC and IT Industry
15. Innovation at Dell, Inc.
16. Finding a Common Language for Improvement inside a Company
17. Current Threats to the PC Industry