Don't Write a Mission Statement, Write a Mantra

Lecture Description

Kawasaki talks about how mission statements, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.

Course Index

1. Make Meaning in Your Company
2. Don't Write a Mission Statement, Write a Mantra
3. Get Up and Get Going!
4. The New Business Model
5. Weave a MAT and Outline Your Priorities
6. Know Thyself and Niche Thyself
7. Make a Great Pitch
8. Who to Hire
9. Lower the Barriers to Adoption
10. Seed the Clouds and Watch the Sales Grow
11. Be a Mensch
12. Funding Choices
13. How Do You Find Evangelists?
14. How Do You Find Soul Mates?
15. The Career Path to Becoming a Venture Capitalist or an Entrepreneur
16. Experience Is Overrated