Stanford / Entrepreneurship

Innovation in Business Models

By Jeff Raikes | Microsoft: Product Innovation in Software Lecture 6 of 11

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Lecture Description

Raikes talks about how Microsoft's success at innovating business models equals its success in technology innovation. Before Microsoft, there was no market for a company that did operating systems. The business model to license operating systems was novel and helped to propel Microsoft to success.

Course Index

  1. Be Open to Opportunity
  2. Overview of Microsoft Today
  3. Challenges in Structure Transformation - Microsoft Business Divisions
  4. The Principle of Agility
  5. The Importance of Vision
  6. Innovation in Business Models
  7. The Value of Broad-Based Leadership and Experience.
  8. Small/Medium Businesses and the Internet
  9. The Principle of Persistence
  10. Choosing the Path That is Right for You
  11. Can a Company Be Successful at Both Software and Hardware?
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