Stanford / Entrepreneurship

Role of Market Research

By Jeff Hawkins | Handspring: The Accidental Entrepreneur Lecture 17 of 22

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Lecture Description

Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.

Course Index

  1. What is an Entrepreneur?
  2. Genesis of Palm Computing
  3. The Accidental Entrepreneur: Palm History
  4. Story of Acquisition: Palm, US Robotics, 3Com
  5. Spinoff: Handspring
  6. Handspring: Envisioning the Future
  7. Serial Entrepreneurship: Redwood Neuroscience Institute
  8. Profiles of Entrepreneurs
  9. Importance of Experience
  10. Follow Your Passions
  11. Individual vs. Company
  12. Entrepreneurship is a Means to an End
  13. Work/Life Balance
  14. Defining Company Culture
  15. Difficult Negotiations
  16. Designing Successful Products
  17. Role of Market Research
  18. Work/Life Balance
  19. Hawkins: What I Wish I'd Learned in College
  20. Establish Strong Human Resources Early On
  21. Product Development: Importance of Customers and Testing
  22. Portable Technologies
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