Software Licensing
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Ku describes the process of licensing a technology from start to finish.
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Polese talks about how software has transitioned from a product that generates revenue to a service. She sees the software industry slowly shifting towards this idea.
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Simply having a new technology is not enough to gain a license. Ku talks about how the Office of Technology Licensing at Stanford asseses each technology, and what recommendations they might make to the entrepreneur.
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Ku believes technology licensing is not always about licensing products and making money. It's also about fostering lasting relationships with companies and individuals. She talks about some of the interactions and relationships that Stanford University has with outside groups.
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Ku talks about how the main appeal of a career in technology licensing is that it is never the same position from one day to the next. There is the opportunity to meet new people, create an astounding network, and to always know what is on the cutting edge of research and technology.
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Raikes talks about how companies can be successful at software and hardware, but only within a certain scope. If you're looking at the overall market, it has to be either hardware or software, he says. Within a niche, it is sometimes important to do both.
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Peter Fenton, general partner at Benchmark Capital, discusses what the future may look like with open source software, and how competitors view open source software companies.
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Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.
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Winblad argues that, contrary to popular rumor, there has been a steady flow of activity in venture capital over the last two years. The software sector is still the big leader, though biotech is catching up. Though she doesn't discuss outsourcing, Winblad emphasizes that a company must consider where they can get the best intellectual capital. Today, company strategy starts global....more
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This course is an introduction to copyright law and American law in general. Topics covered include: structure of federal law; basics of legal research; legal citations; how to use LexisNexis®; the 1976 Copyright Act; copyright as applied to music, computers, broadcasting, and education; fair use; Napster®, Grokster®, and Peer-to-Peer file-sharing; Library Access to Music Project;...more
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Returning to talk at Stanford after two years, John Thompson, chairman of the board of directors and chief executive officer of Symantec Corporation, talks about the changes in the technology sector and the enterprise software space.
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Tzuo talks about how despite the importance of traditional events diminishing with the creation of an online experience, there is still a human factor involved in the customer's decision-making process. They want to see the product, interact with sales reps and talk to other customers. Creating this experience is important for any software company, he adds.
