Stanford / Entrepreneurship

Story of Startup: The Book

By Jerry Kaplan | Characteristics of Successful Entrepreneurs Lecture 8 of 13

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Lecture Description

Kaplan talks about his books. He wrote Startup" from his experiences. He has written another book which has not been published yet. It is a "business to business romance"."

Course Index

  1. Five Biggest Mistakes That Entrepreneurs Make
  2. What are the Best Qualities of Successful Entrepreneurs?
  3. Five Critical Skills That Entrepreneurs Need
  4. Companies Have Personalities
  5. Recruiting People to Sell for You
  6. Timing is Important: The Same Idea Can Have Different Fates
  7. Types of Risks
  8. Story of Startup: The Book
  9. The Best Time to Start a Company is When Nobody Thinks it's Possible
  10. Who Are Your Top Leaders?
  11. Personality of a Company: Establishing Culture and Values Early On
  12. Envisioning the Future: Microsensor Technology
  13. Transitioning from R&D
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