Stanford / Entrepreneurship

The New Business Model

By Guy Kawasaki | Make Meaning in Your Company Lecture 4 of 16

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Lecture Description

The business model today is very different than it was before and during the boom, says Kawasaki. In order to write the best business plan possible, follow Kawasaki's steps: specificity, simplicity, and ask women. He believes that woman don't possess the killer gene that is inherent in men, and will be able to give better advice about a business model.

Course Index

  1. Make Meaning in Your Company
  2. Don't Write a Mission Statement, Write a Mantra
  3. Get Up and Get Going!
  4. The New Business Model
  5. Weave a MAT and Outline Your Priorities
  6. Know Thyself and Niche Thyself
  7. Make a Great Pitch
  8. Who to Hire
  9. Lower the Barriers to Adoption
  10. Seed the Clouds and Watch the Sales Grow
  11. Be a Mensch
  12. Funding Choices
  13. How Do You Find Evangelists?
  14. How Do You Find Soul Mates?
  15. The Career Path to Becoming a Venture Capitalist or an Entrepreneur
  16. Experience Is Overrated
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