Stanford / Entrepreneurship

Will Customers Change Their Habits?

By Randy Adams | AuctionDrop: Taking Risks in a New Venture Lecture 14 of 17

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Lecture Description

Using AuctionDrop as an example, Adams explains why it's extremely hard to change consumer development.

Course Index

  1. The Early Career of a Serial Entrepreneur
  2. The Biggest Competitors of New Ventures
  3. You Must Have Vision
  4. Make a Plan
  5. Take Action!
  6. Addicted to Taking Risks
  7. Passion and Perseverance
  8. Failure is Good
  9. Innovation at Large Companies
  10. The Current State of AuctionDrop
  11. Testing the Market Viability of a New Technology
  12. Work with the Right VC
  13. Overcoming the Fear
  14. Will Customers Change Their Habits?
  15. Competing with Other Start-ups
  16. Consumer Behavior Changes in Familiar Companies
  17. Experience vs. Idea
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