Search Results
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Degrees
Online Certificate Programs in Business Administration
With all the innovation, evolution, and excitement taking place in the business world, an online certificate program in business administration is an excellent way to keep up with the industry. In a broad sense, such a business administration program teaches students how businesses work toward common goals and objectives by way of the organization of […]
https://academicearth.org/online-degrees/certificate-in-business-administration/ -
Degrees
Online Bachelor’s in English
An education in English involves the study of the English language as a means of communication, as well as English literature and literary tradition. Ideal English candidates are interested in exploring history, language, literature, and western culture and are looking to improve their writing, speaking, and communication skills for a wide variety of practical applications […]
https://academicearth.org/online-degrees/bachelors-in-english/ -
Degrees
Online Bachelor’s in Communication and New Media
An online new media communications covers topics like core public relations, interpersonal, and marketing skills. Among the broad range of options for those seeking a career involving new media, an online bachelor’s degree is the most widely-accepted education requirement for many jobs in online marketing, social media and copywriting, just to name a few.
https://academicearth.org/online-degrees/bachelors-in-communication-and-new-media/ -
Degrees
Online Bachelor’s in Management
Do you have a desire to lead? Do you like working in teams? If so, you may want to consider enrolling in a management concentration business bachelor’s program. Management degrees can be applied to a range of industries and professions. Small businesses and massive corporations alike require an effective managers to keep them running smoothly. […]
https://academicearth.org/online-degrees/bachelors-in-management/ -
Degrees
Online Bachelor’s in Hospitality Management
Hospitality management is a career many individuals interested in travel and leisure pursue. Hospitality management’s educational programs teach students how to become managers in hotels, travel agencies, restaurants, and in an array of other business settings. Hospitality management bachelor’s programs discuss the management, business law, and food and beverage skills needed to work in today’s […]
https://academicearth.org/online-degrees/bachelors-in-hospitality-management/ -
Degrees
Online Bachelor’s in Business Administration
A business administration education broadly touches on several areas of the business and liberal arts curriculum. The ideal prospective student seeks a strong foundation in business and a desire to succeed in the corporate world. After receiving a business administration degree, students may contribute their skills to a number of fields, including marketing, management, sales, […]
https://academicearth.org/online-degrees/bachelors-in-business-administration/ -
Open Courseware
Entrepreneurial Marketing
This online marketing course touches on the key concepts, methods, and strategic issues relevant to marketing start-ups.
https://academicearth.org/courses/entrepreneurial-marketing/ -
Open Courseware
Creative Direct Marketing
While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google’s Adwords. In the process, he took direct marketing online to a whole new level – day-parting and month-parting ads during traffic surges, targeting users by geography, […]
http://www.youtube.com/watch?v=XzvChs__Au8 -
Open Courseware
Strategy for Creating Customer Awareness
Tien Tzuo, Chief Strategy Officer for Salesforce.com, believes that investments are shifting from direct-marketing campaigns to online marketing. Customer awareness is created through buzz, PR and dialogues in the marketplace rather than spending a great deal on advertising.
http://www.youtube.com/watch?v=HbKgJBN2kuU -
Open Courseware
Challenges and Opportunities in Asia
Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA’s strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.
http://www.youtube.com/watch?v=CLE_T3CddPk