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Creative Direct Marketing

While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google’s Adwords. In the process, he took direct marketing online to a whole new level – day-parting and month-parting ads during traffic surges, targeting users by geography, […]
http://www.youtube.com/watch?v=XzvChs__Au8
Open Courseware

Days of Jubilee: The Meanings of Emancipation and Total War

This lecture focuses on the process of emancipation after the passage of the Emancipation Proclamation on January 1, 1863. The Proclamation, Professor Blight suggests, had four immediate effects: it made the Union army an army of emancipation; it encouraged slaves to strike against slavery; it committed the US to a policy of emancipation in the […]
http://www.youtube.com/watch?v=OuSDZbbxy6Q
Open Courseware

Terrible Swift Sword: The Period of Confederate Ascendency

Professor Blight discusses the expectations, advantages, and disadvantages with which North and South entered the Civil War. Both sides, he argues, expected and desired a short, contained conflict. The northern advantages enumerated in this lecture include industrial capability, governmental stability, and a strong navy. Confederate advantages included geography and the ability to fight a defensive […]
http://www.youtube.com/watch?v=QYMzSW7BitU

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